Sector: Event Management
The Challenge: Overwhelmed by Growth and Lack of Centralised Systems
A dynamic business with seasonal peaks and global client demands faced a significant administrative bottleneck. Managing an overwhelming volume of emails, coordinating diaries across various time zones, and handling expenses consumed valuable leadership time. The existing lack of central administrative processes meant that the Managing Director was bogged down in day-to-day tasks, unable to focus on strategic growth. Similarly, the Operational Manager needed support for one-off projects, but the fluctuating workload made a traditional hire impractical.
The Solution: Agile, Hybrid Support with Create Momentum
Create Momentum stepped in with a flexible, hybrid virtual assistant solution tailored to their unique needs.
For the CEO, a weekly retainer was established, providing consistent, day-to-day support. This included:
- Daily calls to manage inbox and calendar priorities
- Efficient handling of expenses
- Preparation of event briefing and debriefing documentation
- Ad-hoc tasks that required a deep understanding of the business
For the Operational Manager, Create Momentum allocated time within the existing retainer to address one-off ad-hoc projects. This strategic allocation allowed them to invest in building a solid administrative framework, creating processes and systems that provided a robust foundation for future growth.
The Impact: Enhanced Efficiency, Strategic Focus, and Seamless Growth
The partnership with Create Momentum proved transformative.
“Julia and the Create Momentum team have been a vital part of our business for three years now. Time poor, needing a resource that could flex to the seasonal peaks, out-of-hours demands and various client time zones meant a traditional administrator role would not have worked for us. We needed much more than that – Julia and team are proactive, intelligently add value to our business with insights, process improvements and ideas to make our business leaner and work smarter.”
“Our project workload often fluctuates, with periods of intense activity followed by quieter phases. One particularly valuable aspect has been the ability to draw on Julia’s extensive experience with systems and processes, allowing us to enhance our ways of working effectively.”
By providing proactive, flexible, and intelligent administrative support, Create Momentum enabled the events business to navigate growth efficiently, adapt to fluctuating demands, and focus on its core operations—making the business leaner and smarter.
