At Create Momentum, we often get asked about the difference between a Personal Assistant (PA) and an Executive Assistant (EA). While both roles are vital for supporting a busy professional, the distinction is significant and it’s at the heart of what we do.
A PA is a brilliant organiser. They are the master of logistics, managing diaries, booking travel, and handling administrative tasks with precision. Their focus is on executing tasks to a high standard, ensuring everything runs smoothly and efficiently.
An EA, however, operates on a completely different level. They are not just an assistant; they are an extension of the executive they support. This requires a much deeper understanding of the client’s world. We have to get right under their skin, learning their priorities, their preferences, their voice, and their strategic goals.
As an EA, you’re not just taking dictation; you can be making decisions, responding to emails from the client’s perspective, knowing instinctively what is urgent and important. I have to prioritise their workload, representing them in communications, and freeing them up to focus on the big picture or to do the things which I know will make them smile. At Create Momentum, we become a strategic partner, often speaking and acting from the position of the client.
A recent email I received from a client said, “Julia is a wonderful assistant. Someone who is truly dependable, 100% reliable, and relentlessly determined to deliver a great result, whatever the challenge set to her. Thank you for all your endless, steadfast support”
That’s the Create Momentum difference. We don’t just manage your admin; we become a seamless, integrated part of your operation, driving you forward and creating the momentum you need to succeed.
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